pura vida improvements

Tranforming Spaces, Elevating Living.

Welcome to Pura Vida Improvements, your trusted home improvement and renovation company in Fort Walton Beach, FL, serving the entire Florida Panhandle. Whether you’re looking to upgrade your interior, refresh your exterior, or completely remodel your space, we deliver high-quality craftsmanship with a commitment to excellence.

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Coverage

Serving the Entire Emerald Coast & Beyond.

Your trusted home improvement and renovation company in Fort Walton Beach, FL, serving the entire Florida Panhandle. Whether you’re looking to upgrade your interior, refresh your exterior, or completely remodel your space, we deliver high-quality craftsmanship with a commitment to excellence.

Crystal Beach Plaza

Emerald Place

Marketplace Professional

Bluewater Bay Plaza

The Shops at Bluewater Bay

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Feature Listings

Featured Listings

Bluewater Bay Plaza

Bluewater Bay Plaza is a vibrant commercial center located in the heart of Bluewater Bay, Florida, just minutes from Niceville and Destin. Featuring a diverse mix of local businesses, restaurants, retail shops, and professional services, the plaza serves as a convenient hub for residents and visitors across the Emerald Coast. With ample parking, high visibility, and easy access from major roads, Bluewater Bay Plaza is an ideal destination for shopping, dining, and daily essentials in one of the Panhandle’s fastest-growing communities.

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Crystal Beach Plaza

Crystal Beach Plaza is a well-known shopping and business destination located in the desirable Crystal Beach area of Destin, Florida. Just minutes from the Gulf, this high-traffic plaza features a variety of retail stores, restaurants, and service-based businesses, making it a go-to spot for both locals and tourists along the Emerald Coast. With excellent visibility, convenient access from Highway 98, and proximity to vacation rentals and beachfront communities, Crystal Beach Plaza offers prime commercial space in one of Destin’s most sought-after neighborhoods.

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Emerald Place

Emerald Place is a centrally located commercial plaza in Destin, Florida, offering a vibrant mix of retail, dining, and professional services. Situated along the highly traveled Emerald Coast Parkway (Highway 98), this plaza provides excellent visibility and foot traffic from both locals and vacationers. With modern storefronts, ample parking, and close proximity to popular beaches, resorts, and residential neighborhoods, Emerald Place is an ideal destination for businesses looking to thrive in one of the Emerald Coast’s busiest commercial corridors.

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Marketplace Professional

Marketplace Professional Center is a conveniently located office plaza in Niceville, Florida, situated in the heart of the Bluewater Bay community. Offering professional office space with high visibility and easy access from Highway 20, it’s an ideal location for medical, legal, financial, and service-based businesses. With modern suites, ample parking, and a prime spot near residential neighborhoods and shopping centers, Marketplace Professional Center provides a polished, accessible setting for businesses across the Florida Panhandle.

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The Shops at Bluewater Bay

The Shops at Bluewater Bay is a vibrant retail and dining center located at 4585 E Highway 20 in Niceville, Florida, serving the growing Bluewater Bay community and surrounding areas. With nearly 19,000 square feet of thoughtfully curated space, the plaza features a mix of restaurants, boutiques, and professional services that attract both locals and visitors across the Florida Panhandle. Offering excellent visibility along Highway 20, high traffic counts, ample parking, and strong signage, it’s an ideal destination for shopping, dining, and daily essentials in one of Niceville’s most active commercial corridors.

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Testimonials

"I’ve worked with Jonathan and Christina Leon-Gonzalez since 2021. They were a referral from my real estate agent at Brookshire Hathaway. I really appreciate their attention to detail, respect of my home during the project, excellent clean up, fair pricing & just overall outstanding work! They always arrived on time, completed the job as planned and did it with a smile on their face. I am very grateful to call them my dear friends! I would HIGHLY recommend this team!"

-Shanna Dickerson

Blue Sky Luxury Travels

"As a Commercial Property Manager, I highly recommend Pura Vida Improvements. I use them for a variety of maintenance services ranging from a small litter picking job to a major structural repair and they always provide quality work. They show up when they say they will, they are wonderful at communicating job progress and always provide photos of the completed job. They are my “go to” vendor!"

M. Diane Hammock

Senior Property Manager

Selig Enterprises, Inc.

"We have worked with Jonathan, Christina Leon-Gonzalez and the Pura Vida team for years. They are professional, reliable and competitively priced. More importantly though, they are just good, honest, happy and hard-working people. We give Pura Vida our highest possible recommendation."

– Mike & Angela Ragsdale

I’ve had the opportunity to work with Jonathan on a few design projects, and I can’t say enough good things about both the quality of his work and who he is as a person. He brings creativity, thoughtfulness, and a deep sense of integrity to everything he does. His designs are not only well-executed, but they’re also incredibly mindful of the purpose and the people (or animals!) they serve. Jonathan is dependable, easy to work with, and truly goes above and beyond. I wouldn’t hesitate to recommend him.

Ms Laurie Hood.
Founder and president of Alaqua animal refuge. 

Jonathan and Christina Leon-Gonzalez are people who show up, work hard, and always go the extra mile. Through Pura Vida Improvements, they bring the same dedication, generosity, and integrity they’ve shown in the community for years. They have endlessly volunteered for Jessica Proffitt Bracken and the Proffitt PR team, at the Bloody Mary Festival and the 30A BBQ Festival for countless years, always stepping up to do any and every task asked of them. No job is too small—they tackle everything with a positive, upbeat attitude and a true willingness to help. Their support for the local community is unwavering, and they take pride in giving back. You won’t find a more reliable or genuinely kind team to work with.

Jessica Proffitt Bracken

President at Proffitt PR.

I have hired and worked with Jonathan with Pura Vida Improvements on many projects. From an entire home remodel to little needs of fixing and repair. I even hired him to hang all my art and TV’s in my new place, to creating a beautiful light ambiance in my backyard. His attention to detail and quality are par none! I fully trust his opinion, craft and creativity. He brings ideas and concepts to life while also giving additional ideas and details to everything to perfect it! I wouldn’t hire anyone else!

McKenzie Burleigh
Publisher
Emerald Coast Magazine/ Palm Beach Media Group.

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(850) 737-0989

Our Services

Property Management Listings

Browse our up-to-date residential and commercial property listings to find the perfect home, office, or investment space—expertly curated for location, value, and convenience.

Boutique Remodeling

Offering expert interior and exterior services for both residential and commercial properties.

Arrangements for remote owners

Offering expert interior and exterior services for both residential and commercial properties.